Overview
With digital advertising, we have the ability to target anyone, anywhere that is using a mobile phone or computer. Every mobile phone has a unique device Identification and we have access this to this data allowing our clients the ability to target exactly who they want. We can even layer deeper and target by behaviors and interests in hundreds of different areas and activities. This insures your message is being delivered efficiently and to the correct demographic.
Digital marketing consists of:
Social Media Advertising
Targeted Facebook and Instagrams posts using our radio stations logos with your companies video and message! Advertisements are extend outside of the radio station’s following and targeted by geography, behavior and many other available demographic selections. Ads link directly back to your selected website page!
Household Geofencing
Your video and banner ads run across all devices in targeted Households! You can expect ads to be delivered on major websites and publications. Reach people based on age, gender, marital status, presence of children, income, net worth property, value and size, interests & hobbies and more!
Team Page Sponsorships
Your Companies logo and images alongside Boston’s storied sports franchises (Red Sox, Bruins, Celtics, Patriots, Revolution).
Streaming Smart TV Advertising (OTT/CTV)
Getting your video ads on the big screen without the big price tag! Your ads run on the TV when consumers are watching through a Smart TV or Streaming Device (Roku, Amazon, Apple TV etc). Ads are also served on smartphones, tablets, and computers.